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Investments in marketing automation : Strategic vision meets budgeting dilemma

Moriarty, Rowland T; Swartz, Gordon S

Available at Русский журнальный фонд (P23/3029 )(GetIt)

Title:
Investments in marketing automation : Strategic vision meets budgeting dilemma
Shelf Number: P23/3029
Library card: Moriarty Rowland T, Swartz Gordon S Investments in marketing automation : Strategic vision meets budgeting dilemma / By Rowland T. Moriarty a. Gordon S. Swartz. - [Boston (Mass.)] : Div. of research. Harvard business school, 1990. - 33 c. : ил. ; 28 см.. - (Working paper / Div. of research. Harvard business school ; 90-053). - Библиогр. в примеч.: c. 24-27
Title translation: Инвестиции в автоматизацию маркетинга.
Author: Moriarty, Rowland T;
Swartz, Gordon S
Series Title: Working paper / Div. of research. Harvard business school ; 90-053
BBK: У.е(7США)л3
Notes: Библиогр. в примеч.: c. 24-27
Subjects: Гарвардская школа бизнеса
System number: NLR01 002120161

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