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Senior executives' perceptions of marketing and sales automation : Causes for concern a. barriers to adoption

Moriarty, Rowland T; Swartz, Gordon S

1989

Disponible Русский журнальный фонд    (P23/3029 )(Obtenir)

  • Titre:
    Senior executives' perceptions of marketing and sales automation : Causes for concern a. barriers to adoption
  • lds02: P23/3029
  • lds07: Moriarty Rowland T, Swartz Gordon S Senior executives' perceptions of marketing and sales automation : Causes for concern a. barriers to adoption / By Rowland T. Moriarty a. Gordon S. Swartz. - [Boston (Mass.)] : S. n., 1989. - 48 c. ; 28 см.. - (Working paper / Harvard business school. Div. of research ; 89-068). - Библиогр.: с. 42-48
  • Auteur: Moriarty, Rowland T;
    Swartz, Gordon S
  • Series Title: Working paper / Harvard business school. Div. of research ; 89-068
  • lds03: У.е(7США)л5
  • Description: Библиогр.: с. 42-48
  • Sujets: Гарвардская школа бизнеса
  • lds15: NLR01 002117864

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